Friday, January 17, 2025By Fernanda Cruz

FROM A FISHERMANS TOWN TO A SURFING HUB TO ONE OF THE MOST PROMISING LOCATIONS FOR PROPERTY INVESTMENT IN MEXICO

Puerto Escondido, Oaxaca, is a hidden gem on Mexico’s Pacific coast that has experienced transformation over the past decades but has seen its most remarkable one during 2024 with the town’s rise of transportation options. Known for its world-class surf, laid-back atmosphere, and vibrant culture, this coastal town has garnered increasing attention from tourists, expats, and property investors alike. As we step into 2025, there’s never been a better time to consider Puerto Escondido as a prime destination for property investment.

THE FISHERMANS TOWN

– Rich and diverse cultures give life to Puerto Escondido – 

Puerto Escondido, like many parts of Oaxaca, has a rich and diverse history that stretches back centuries. The region was originally inhabited by the indigenous Zapotec and Mixtec people, who lived in the Oaxaca Valley and surrounding coastal areas. During colonization the coastal areas of Oaxaca were eventually incorporated into the Spanish colonial system, with the town of Puerto Escondido emerging as a small fishing village over the centuries.

Puerto Escondido remained relatively obscure for much of its early history, primarily serving as a fishing village. It wasn’t until the mid-20th century that the area began to gain recognition, particularly as a hidden paradise for travelers.

EMERGING SURFING HUB

In the 1950s and 1960s, Puerto Escondido started to attract a small number of adventurous tourists, mostly surfers and backpackers  but it wasn’t until  the 1970s and 1980s that Zicatela Beach began to solidify as an international surfing hotspot , often referred to as the “Mexican Pipeline” due to its powerful waves.

Every year more surfers, and nature lovers were drawn to its rustic charm, as well as its pristine beaches, abundant marine life, and relaxed atmosphere.

During this period, Puerto Escondido began to develop slowly, with small hotels, restaurants, and businesses catering to the growing number of visitors. The town’s laid-back, bohemian vibe helped to set it apart from the more developed tourist destinations along the coast.

The late 1990s and early 2000s saw significant changes in Puerto Escondido, as tourism continued to rise. The town began to attract not just surfers, but also retirees, digital nomads, and people looking for a more peaceful Mexican beach towns.

From the pristine beaches of Zicatela to the lush jungles and waterfalls surrounding the town, Puerto Escondido is a paradise for nature lovers that keep attracting people from all over the world.

THE RISING STAR OF MEXICAN REAL ESTATE

Today, Puerto Escondido remains a vibrant, laid-back town that combines its rich cultural heritage with modern growth. It’s now one of the most popular beach destinations in Mexico, attracting tourists from around the world. While surfing remains a cornerstone of the town’s identity, Puerto Escondido has become a multifaceted destination known for its natural beauty, ecotourism, and vibrant expat community.

 A Year of Rapid Growth. 

In 2024, Puerto Escondido has seen significant growth in both its infrastructure and its appeal as a lifestyle destination. The town, once known primarily for its surf breaks, is becoming a more diverse hub of activity, attracting people from all walks of life. The infrastructure improvements in the region have been a key factor driving this growth.

  • Better Connectivity: One of the biggest catalysts for the town’s rise is the expansion of transportation options. Puerto Escondido now boasts a newly upgraded airport, making it even easier for both domestic and international travelers to visit. Increased flight routes from major cities land in this beautiful destination everyday. 
  • Improved Roads: There have been major investments in roadways and public transportation systems, further enhancing the town’s connectivity to surrounding areas. 
  • Growth in Amenities: As the population of Puerto Escondido grows,  new restaurants, cafes, bars, and boutique shops have popped up throughout the town, offering both locals and visitors more options than ever before. The expansion of healthcare facilities, schools, and international services has also contributed to making Puerto Escondido an attractive place for long-term stays.

With the town’s increasing popularity, the real estate market in Puerto Escondido is thriving. Over the past year, property values have steadily risen, and this trend is expected to continue in the near future. Here’s why:

  • High Demand for Vacation Homes
  • Growth of Luxury and Eco-Friendly Developments
  • Real Estate as a Safe Investment:
  • Affordable Prices Compared to Other Mexican Coastal Cities
  • Why Puerto Escondido is Ideal for Property Investment
  • Natural Beauty
  • Cultural Richness
  • A Sustainable Future
  • Proximity to Oaxaca City

Puerto Escondido, Oaxaca, is emerging as one of the most promising locations for property investment in Mexico. With its growing infrastructure, booming real estate market, and undeniable charm, this coastal paradise is rapidly becoming an in-demand destination for those looking to invest in both lifestyle and property. Whether you’re considering a vacation home, a long-term residence, or a rental property, Puerto Escondido offers a wealth of opportunities to get in early before the area experiences even greater development and higher prices.

As Puerto Escondido continues to evolve, the smart move for savvy investors is to act now and take advantage of the town’s ongoing growth.

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