Travellers are researching preemptively and waiting until the last minute to book their stays. Find out how to sell your unsold nights and increase your occupancy by getting listed on these channels specialising in last-minute stays.
Last-minute stays have always been popular among spontaneous travellers and cost-conscious guests looking for exclusive deals.
But since the pandemic, it has made it nearly impossible to book ahead. According to Expedia, the average booking window has reduced drastically to just 29 days out. Guests are now researching preemptively and then booking within a blink of an eye.
This mindset shifted last year, as shown in the data below from HomeToGo and Transparent’s most recent whitepaper. Last year Europeans typically booked with much shorter notice in 2020 with the exclusion on the UK and Itay.
We can see this trend continuing into 2021, and our internal statistics show that in January 2021, 36.42% of all travellers booked 1-6 days out, compared to 24.39% in January 2019. Nearly 61% booked within 30 days of travel, which is a 12% increase from 2019.