SILMEXICO and Best Western Alliance PART 2

In our previous blog, we shared an introduction to the alliance created between SILMÉXICO and Best Western Hotel Group where we explained that it consists of offering hoteliers and investors a diversified portfolio of brands with different features and services designed to generate greater income.

This portfolio is enriched by 19 distinctive brands spanning all market segments, from luxury to economy, BWH Hotels adapts to the needs of developers and guests in all markets, offering personality and style with each brand.

Within the area of ​​customer loyalty, BWH has the “LOYALTY REWARDS: Creating experiences” program. In this, points can be added and used at all participating properties of both brands around the world (Best Western Rewards and World Hotels Rewards).

The accumulation scheme is 10 points for every US dollar spent, and these points never expire. Another program is Status Match…No Catch that allows guests to match their status with any other loyalty program; hotel or OTA, so they can get all the benefits of the highest levels from the beginning.

In terms of numbers, this program has 53 million members (between BW Rewards and World Hotel Rewards), 8 million active members, 13.6 million stays, 26.5 million nights and $2.9 billion USD in sales.

In the field of commercial intelligence, BW Hotels has expert management of Revenue Management since a BWH Revenue and Systems Manager is dedicated to each hotel, being their main point of contact with the brand. They also offer a permanent analysis of consumer behavior at micro market levels, optimizing availability and rates to maximize profitability.

BWH Hotels also makes use of some business intelligence tools such as: Medallia, OTAINSIGHT, STR and Nexus, all with the aim of providing the best advice to the brand’s member hotels.

Another very important part that is a notable emblem of this brand is the WE CARE CLEAN program. Based on guidance provided by global health and safety organisations, BWH Hotel Group has launched this programme, which ensures member hotels meet the health and wellbeing requirements of discerning guests, whilst maintaining service at the highest level. customer expect from our brand.

As we have seen so far, Best Western Hotel Group and SILMÉXICO present a very complete offer for growth and innovation in the hotel industry, always following well-established and proven processes in terms of quality and customer satisfaction. If you are interested in being part of this prestigious hotel chain, follow us and contact us on all our social networks.