Sustainable advertising

Thursday, February 29, 2024 By Verónica González & Nidia Solís Sales Assistants    

Villas Biznaga is making its way and is increasingly consolidating itself as an innovative real estate project that has an approach rarely seen in other developments along the Oaxacan coast.

Since its inception, the project has stood out in the area for being disruptive compared to the majority, which only seek to establish themselves in a place without really being interested in providing benefits to the community. Villas Biznaga, through various activities that have been carried out, seeks a genuine connection with the population of La Colonia de La Mina. We consider that only the inhabitants themselves are the right people to express their needs and desires, as well as their customs and traditions that have transcended from generation to generation.

Another aspect that has always been present within the project is the question of sustainability. Remembering that our essential objective is to cause the least possible environmental impact. This is where our first Villas Biznaga mural takes center stage, an advertising idea that arises from the idea of ​​not increasing visual pollution.

Visual pollution is pollution that affects or disturbs the visualization of a site or landscape, affecting its aesthetics. This is a phenomenon that has been affecting various communities nowadays.

Villas Biznaga sought to provide advertising for its villas and make their amenities known, without the need to resort to billboards or banners that were not in line with our philosophy. It was then when the idea arose to make a mural with the most representative of our development. Therefore, taking advantage of the facilities that the use of technology offers us today, we added a QR code so that people can scan it with their mobile device, and thus, have all the information immediately in the palm of their hand. about our development.

As we mentioned previously, this is one of our first murals, since we have upcoming plans to create some others along the famous Puerto Ángel-La Ventanilla tourist corridor, supported by Oaxacan artists. Don’t miss the opportunity to take a photo at our mural! You can find it in Zipolite, next to the “Los Ángeles” Hotel. 

If your lifestyle is related to sustainability, wellness and slow living, Villas Biznaga is the ideal option for you. Don’t wait any longer and be part of a community that prioritizes physical, mental and emotional well-being, as well as the connection with nature and care for the environment.

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